Pureology vs Olaplex

Pureology vs Olaplex

Pureology vs Olaplex are known for their high-quality ingredients and effectiveness in treating damaged hair.

One main difference between the two brands is that all Olaplex products are specifically designed to address hair damage, while Purelogy offers a wide range of hair care products, and their Strength Cure Line (discussed in this post) is their collection of products that address hair damage.

Also, Pureology products are specifically geared toward color-treated hair, while Olaplex products are suitable for all hair types.


The other main difference is the ingredients each brand uses to address hair damage:

  • Pureology products feature ingredients like proteins, antioxidants, and nourishing ingredients that are designed to repair, strengthen and protect your locks.
  • Olaplex products focus on repairing and protecting damaged hair from further damage with their signature patented ingredient Bis-Aminopropyl Diglycol Dimaleate.

Both brands are 100% cruelty-free and vegan.


Olaplex and Pureology are considered luxury haircare products, so you won’t find either brand available at drugstore prices.

Olaplex products tend to be slightly lower-priced than Pureology products, but Pureology’s leave-in treatments are larger than Olaplex products, so you get more value ounce for ounce with those Pureology products.

NOTE: You may notice that Pureology shampoos and conditioners look A LOT larger than Olaplex, but that’s not the case. Pureology shampoos and conditioners are 9 oz., while Olaplex shampoo and conditioners are 8.5 oz.

Pureology Products

Pureology is a professional-grade haircare line that specializes in helping color-treated hair keep their hair looking vibrant, healthy, and shiny.

The brand uses natural ingredients like antioxidants, plant oils, and plant extracts to reduce hair breakage and boost moisture retention.

The key complex in Pureology products is their signature Antifade Complex which helps slow down the fading of color-treated hair. Ingredients in the complex include sunflower seed, a UV Filter, and vitamin E to protect against color-depleting environmental effects.

This complex is blended with ultra-hydrating ingredients that can help to preserve both the vibrancy and shine of your colored tresses.

Pureology Strength Cure

The Pureology Strength Cure range of haircare products is specifically formulated to restore the integrity of very damaged and processed hair.

This line contains a blend of plant-based proteins that nourish the hair cuticles to reduce breakage and split ends.

Pureology products are also free of harsh ingredients like parabens, sulfates, formaldehyde, formaldehyde-releasing agents, or mineral oil. So you don’t have to worry about putting potentially damaging chemicals onto your scalp or hair.

Olaplex Products

Olaplex is a haircare brand specifically designed to repair damaged hair. It’s formulated with a patented technology that strengthens bonds within the hair shaft, rebuilding and reinforcing it from the inside out.

The key ingredient in Olaplex products is Bis-Aminopropyl Diglycol Dimaleate – which helps repair broken hair bonds caused by heat styling or harsh chemicals.

This active ingredient helps lock in moisture, prevent brittleness, and restore the hair’s natural softness.

Like Pureology, Olaplex products don’t contain any sulfates (SLS & SLES), parabens, phthalates, phosphates, formaldehyde, formaldehyde-releasing agents, or mineral oil.

Plus, Olaplex bonding products are designed for all hair types – so you can get the same great results regardless of whether you have straight, wavy, curly, coily, fine, or thick hair.

Pureology Strength Cure Miracle Filler Leave-In Conditioner

Pureology Strength Cure Miracle Filler Leave-In Conditioner is a reparative hair treatment that not only strengthens and mends hair cuticles but also safeguards against future damage.

This blow-dry mist offers a trifecta of benefits, including repairing, strengthening, and hydrating your hair.

The formula features Xylose, a sugar that provides excellent heat protection. Coriander oil strengthens while chamomile extract nourishes and moisturizes your hair.

Coconut oil protects hair from environmental stressors, while amodimethicone, a silicone compound, coats the surface of your hair to protect it from humidity.

The formula offers color protection with Pureology’s patented Antifade Complex that protects color vibrancy.

This leave-in conditioner is great for those with color-treated or damaged hair who need a little extra protection from the elements.

The lightweight lotion fills in weak spots caused by breakage. This Pureology product contains less than 1% synthetic fragrances.

The bright scent combines pear and a soft, floral rose with a touch of sandalwood.

Olaplex No. 3 Hair Perfector

Olaplex No. 3 Hair Perfector is a best-selling hair repair treatment that reconstructs broken disulfide bonds in the hair shaft.

This product is designed to be used at home, between salon visits, and is excellent for brittle, dry hair.

Olaplex No.3 Hair Perfector contains a proprietary ingredient called Bis-Aminopropyl Diglycol Dimaleate.

The reparative molecule helps rebuild damaged hair bonds and restore elasticity by relinking broken disulfide bonds that occur due to chemical treatments, heat styling, and environmental damage.

Jojoba oilpanthenol, and aloe vera moisturize your hair, while ascorbic acid (vitamin C) is a potent antioxidant.

The best-selling strengthening treatment in the Prestige Haircare category, Olaplex No. 3 Hair Perfector is not a conditioner but an intensive hair treatment that strengthens damaged hair while reducing hair breakage.

Apply No.3 to towel-dried damp hair from your roots to ends. Leave it on for at least 10 minutes.

The longer it stays on your hair, the more effective it is. Olaplex says you can get great results when No. 3 is left on your hair between 30 to 90 minutes. After rinsing, shampoo, condition, and style your hair as usual.

You can use it once a week or up to two to three times a week if your hair is very damaged.

No.3 Hair Protector is suitable for all hair types, including color-treated, natural, straight, textured, heat-styles, and curly hair.

No.3 contains Olaplex’s signature citrus fragrance.

Pureology Strength Cure Miracle Filler Leave-In Conditioner vs Olaplex No.3 Hair Perfector

Intensive Treatment Similarities

Both the Pureology Strength Cure Miracle Filler Leave-In Conditioner and Olaplex No.3 Hair Perfector are designed to treat hair damage and repair and strengthen your hair. Both treatments:

  • Protect and repair damaged hair
  • Strengthen hair
  • Address damage caused by environmental stressors, chemical treatments, and heat styling

Intensive Treatment Differences

  • Pureology Strength Cure Miracle Filler Leave-In Conditioner is a leave-in treatment, while Olaplex No. 3 Hair Perfector is a rinse-out treatment.
  • The treatments use different ingredients to target hair damage:
    • Pureology Strength Cure Miracle Filler Leave-In Conditioner relies on Xylose, coriander oil, chamomile extract, coconut oil, and the silicone amodimethicone to protect hair.
    • Olaplex No.3 Hair Perfector uses a patented ingredient called Bis-Aminopropyl Diglycol Dimaleate which helps rebuild and strengthen broken hair bonds.
  • Pureology Strength Cure Miracle Filler Leave-In Conditioner is specifically designed for color-treated hair, as it contains Pureology’s patented Antifade Complex.
  • Pureology is $31.00 for 5.1 oz, and Olaplex is $30.00 for 3.3 oz.

Pureology Strength Cure Shampoo

Pureology Strength Cure Shampoo helps repair damaged, color-treated hair with its strengthening formula.

The shampoo is formulated with a plant-derived protein, Keravis, which penetrates the hair shaft to improve moisture and strengthen your hair.

Astaxanthin, also known as “super Vitamin E” for its potent antioxidant properties, comes from the microalgae Haematococcus Pluvialis. This extract helps support healthy hair growth.

Arginine is an amino acid that improves moisture levels for extended hydration, while amodimethicone (a type of silicone) helps reduce frizz and gives hair a smooth, soft texture.

This Pureology shampoo is suitable for all hair types and textures, including hair damaged from heat styling and/or overprocessing.

Pureology Strength Cure Shampoo provides color protection with Pureology’s patented Antifade Complex.

The rich lather of this peach-colored shampoo leaves your hair looking shiny and healthy.

Olaplex No.4 Bond Maintenance Shampoo

Olaplex No. 4 Bond Maintenance Shampoo is a concentrated shampoo that repairs, hydrates, and strengthens your hair.

No. 4 Bond Maintenance Shampoo contains Olaplex’s patented bond-building technology and the ingredient Bis-Aminopropyl Diglycol Dimaleate to repair and protect your hair from damage.

The sulfate-free formula repairs and protects against hair damage, split ends, and frizz by relinking the broken disulfide bonds in your hair.

Sodium hyaluronate (hyaluronic acid) hydrates, while sunflower seed oilapricot kernel oil, and panthenol add moisture to your hair.

Tocopherol (vitamin E), rosemary leaf extract, and other plant extracts offer protective antioxidant benefits.

This color-safe shampoo has a thick, rich texture and Olaplex’s signature citrus scent. It is formulated for all hair types and leaves hair feeling clean but not stripped, just smooth and soft.

The end result? Shinier, more manageable, stronger hair with reduced hair breakage.

Olaplex also offers two additional shampoos formulated with Olaplex’s bond-building technology, a clarifying shampoo, Nº.4C Bond Maintenance Clarifying Shampoo, and a reparative purple shampoo for blonde hair, No. 4P Blonde Enhancer Toning Shampoo.

Pureology Strength Cure Shampoo vs Olaplex No.4 Bond Maintenance Shampoo

Shampoo Similarities

Both shampoos are formulated to repair hair damage:

  • Contain protective antioxidants
  • Improve hair moisture levels
  • Protect against future hair damage
  • Suitable for all hair types and textures

Shampoo Differences

The shampoos use different active ingredients to achieve the same goal – stronger, healthier hair:

  • Primary Repair Ingredient:
    • Pureology: Keravis (a plant-derived protein)
    • Olaplex: Bis-Aminopropyl Diglycol Dimaleate (Olaplex’s patented bond-building technology)
  • Additional Protective Ingredients:
    • Pureology: Arginine and amodimethicone
    • Olaplex: Sunflower seed oil, apricot kernel oil, and panthenol
  • While Olaplex is color-safe, Pureology contains its patented Antifade Complex for color protection.
  • Pureology is $36.00 for 9 oz, and Olaplex is $30.00 for 8.5 oz.

Pureology Strength Cure Conditioner

Pureology Strength Cure Conditioner is a reparative conditioner that repairs hair damage while building hair strength and preventing future damage.

Strength Cure Conditioner uses a plant-based ingredient called Keravis. This protein fortifies your hair and protects it from future breakage.

Astaxanthin, a powerful antioxidant, effectively repairs and safeguards hair against the damaging effects of environmental stressors.

Amodimethicone forms a protective coating on your hair, shielding it from humidity and maintaining a lustrous shine.

Olive fruit oil and camelina oil moisturize, nourish, and condition your hair without weighing it down.

Vitamin E, a potent antioxidant, helps to improve the health and strength of your hair by protecting it from environmental stressors.

Strength Cure Conditioner improves the performance of your heat styling tools by creating a protective film over hair strands to help reduce breakage.

Like the matching shampoo, this conditioner contains Pureology’s signature Antifade Complex that protects the color vibrancy of color-treated hair.

Olaplex No.5 Bond Maintenance Conditioner

Olaplex No. 5 Bond Maintenance Conditioner is a rich conditioner formulated to repair split ends, frizz, and hair damage from the inside out with its patented reparative molecule.

No. 5 Bond Maintenance Conditioner uses the active ingredient Bis-Aminopropyl Diglycol Dimaleate to relink the broken disulfide bonds in your hair. It helps restore your hair’s structure and strength.

This Olaplex product also contains moisturizing panthenol and multiple nourishing oils, including green tea seed oilCrambe abyssinica seed oilavocado oilgrape seed oil, and sunflower seed oil.

Hyaluronic acid hydrates, reduces frizz, and boosts shine and fullness.

The conditioner promotes stronger, healthier, smoother hair with less tangling and breakage. It is suitable for all hair types and is gentle enough to use on color-treated hair.

This Olaplex conditioner does a great job of controlling my frizzy hair, leaving it super silky and manageable.

Pureology Strength Cure Conditioner vs Olaplex No.5 Bond Maintenance Conditioner

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