Nicotinamide cream refers to skin care creams that contain nicotinamide or niacinamide, a form of vitamin B-3.
(Nicotinamide cream is another popular term that refers to the same product.)
The product is used as an anti-aging cream that also helps reduce the signs of acne and wrinkles.
The cream has gone viral on social media, further accelerating interest in the product. Videos mentioning niacinamide cream have generated over 449 million views on TikTok.
This highly rated nicotinamide cream, called Niacinamide Gel Cream 5% – 1.7oz from Naturium, brings in approximately $11K/month on Amazon.
Nicotinamide cream is part of the Nicotinamide Products meta trend.
Nicotinamide is a form of Vitamin B3 found naturally in foods and often taken in supplement form.
The product is seeing increasing application in a range of personal care products.
Trending personal care nicotinamide-based products include niacinamide vitamins, niacinamide for hair and niacinamide serums.
This pack of nicotinamide vitamins, called Nicotinamide with Resveratrol – 120 Veggie Capsules generates around $37K/month on Amazon.